Events and Conferences Management


Course Objective:

At the end of this  course, participants will be able to:
• Understand the principles and key elements of successful conferences and events
• Know how to source ideas and to research and deliver a winning proposal
• Demonstrate the skills of a good event planner including sourcing venues, speakers and suppliers and managing VIPs and the media
• Understand how to publicise and market your event
• Manage an event team and hold event meetings successfully
• Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are

Program Outline :

Day 1 - An Introduction to the Perfect Event Proposal
• Key qualities and skills of an Event Manager
• Creating a first-class event brief, identifying event goals
• Choosing the event to fit the goals – World class examples
• Creating the perfect proposal
• A problem-solving approach to event design
• Costing and outline budget preparation
Day 2 - Starting the Perfect Planning Process
• Project management
• Setting SMART Objectives
• Creating the multi-disciplinary team to deliver your event
• Event planning – Content, messages and themes
• Set and venue theming, catering and partner programmes
• Planning for social media, web and on-line participation
Day 3 - Timing to Perfection
• Turning your time line into a project Gantt Chart
• Event running order time management, scheduling and crew rosters
• Sourcing venues, speakers and entertainment
• Conducting a full risk assessment and documenting it
• Contracts, budget control, contingency and delegation
• Managing suppliers, speakers and entertainers
Day 4 - Building Your Brand and Reputation
• The “Stage management” of the event
• Ensuring the event is on message and on brand
• Greeting guests – hosting, welcome desk – set up and management
• Working with VIPs and Senior Leaders
• Your brand on show – walking the talk
• Briefing your team including top-tier managers and presenters
• Corporate Social Responsibility and eco-event planning
Day 5 - Putting it all Together for success
• Marketing the event and guest invitations
• Generating news through an event – inviting the media and bloggers
• Invitations, press releases, press office, the press pack and gifts
• Managing filming and photography on site
• Measuring event success
• Team working and your personal effectiveness
• Planning your career and personal development

Target Audience :

• Meeting planners
• Event managers and marketers
• PR professionals
• Hospitality professionals
• Hoteliers